Instagram TV (IGTV) and Shoppable Tags

This week you'll find everything you need to know about Instagram TV (IGTV) and shoppable tags on Instagram as well as news about a few Facebook Apps.

To help you prioritize what to read, we’ve created a ranking system of 1 - 3 ravens. The bigger the flock, the greater the importance. If you want more than our summary, click the title for the full article. 

What Marketers Need to Know about IGTV

Source: Social Media Examiner


  • Content that users upload to IGTV is required to be longer than 15 seconds.
    • That means you can't simply repurpose something from your Stories.
    • You are also required to upload from an external source.
    • You're basically making separate video content for your IGTV channel.
  • Avoid using loud intros or distracting audio in your videos.
    • Videos in IGTV start instantly when they are viewed. This means that your users are probably going to have their audio turned on and are ready to listen.
    • You don't want to startle or annoy your...
Continue Reading...

How to Maximize Facebook Live Video

Uncategorized Jul 09, 2018

You’re wanting to try out Facebook Live? Capitol idea! Facebook Live is proven to increase audience engagement with you and your brand. In fact, live videos are watched 3x longer than a standard Facebook video, and users comment at 10x the rate they would compared to regular video. Imagine what that could mean for your studio and your lead generation! It’s your lucky day because Big Raven Media is here to help! In this post we’ll guide you through the process of creating, posting, and maximizing your Facebook Live content.

 

Pre-Video Prep


Going live on your fitness studio’s page is quite a bit different from streaming your kid’s soccer game or graduation. Here you’re representing your business. The image you put out on the Internet is going to impact your leads and your income. So now that you’re playing in the big leagues, you’ve got to step up your game! Here are some things to keep in...

Continue Reading...

Creating Great Facebook Content, New Facebook Features and the New Instagram Lite app

This week we'll be looking at some tips for creating great Facebook content, new Facebook features and the new Instagram Lite app. 

To help you prioritize what to read, we’ve created a ranking system of 1 - 3 ravens. The bigger the flock, the greater the importance. If you want more than our summary, click the title for the full article. 

Facebook Allows You to Mute Keywords

Source: Facebook Newsroom


  • This keyword "snooze" feature allows you to type in certain words that signal a specific type of post or content.
  • For example, if you haven't seen the latest episode of Game of Thrones and know that everyone is going to be talking about it online, you can snooze Game of Thrones related keywords to save yourself from spoilers. 

Instagram Lite Launches Abroad

Source: Tech Crunch


  • The social media giant has launched a smaller version of its app that is available to users in developing countries.
  • Because these individuals have devices...
Continue Reading...

Latest Facebook Updates, New Instagram Business Profile Features

This week we'll be looking at some of the latest Facebook updates from June, as well as some ways you can bump up your Instagram business profile with the shoppable feature and action buttons.

To help you prioritize what to read, we’ve created a ranking system of 1 - 3 ravens. The bigger the flock, the greater the importance. If you want more than our summary, click the title for the full article. 

Facebook Updates From June 2018

Source: Ad Espresso


  • New A/B testing features are in the works.
    • The feature will let admins post two variations of a single post to two separate audiences and analyze the results. 
  • Facebook has created a central location for "Memories."
    • All of the "on this day" posts that users get notifications for are going to put together in one place.
    • Users will be able to look back on the current day for all previous years and see the friends they made, posts they were tagged in and more.
  • Polling stickers for Facebook Stories...
Continue Reading...

How to Get More Engagement on your Instagram and Facebook Posts

On this week's roundup, we take a look at how to get more engagement on your Instagram and Facebook posts, as well as some updates to Instagram stories. 

To help you prioritize what to read, we’ve created a ranking system of 1 - 3 ravens. The bigger the flock, the greater the importance. If you want more than our summary, click the title for the full article. 

How to Get More Comments on Your
Facebook Posts

Source: Social Media Examiner


  • Just like with Instagram, asking questions is a great way to encourage responses.
    • A good question promotes an open-ended discussion, is timely and revolves around a current trend, and is easy to answer.
    • A bad question has one specific answer, is political in nature, or involves difficult theoretical thinking. 
  •  Make posts that encourage quick comment replies.
    • These posts often ask your followers to caption something, fill in the blank or is a multiple choice question.
  • Reply to comments...
Continue Reading...

Facebook Marketplace Advertising,Tips and the Latest Video Feature on Instagram

raven news round up Jun 15, 2018

This week we dive into advertising in the Facebook Marketplace, Facebook Event tips and the latest video feature on Instagram. 

To help you prioritize what to read, we’ve created a ranking system of 1 - 3 ravens. The bigger the flock, the greater the importance. If you want more than our summary, click the title for the full article. 

Instagram Will Launch Snapchat Discover-Style Video Hub

Source: Tech Crunch


  • This feature will be a home for longer-form video and will be a competitor for Youtube and Snapchat Discover.
  • This space will be dedicated to featuring scripted shows, music videos and more.
  • The tentative launch date for this feature is scheduled for June 20th. 
  • Instagram has been meeting with social media stars and content publishers to figure out how their video channels on other platforms would work in the Instagram app.
  • The long-form video section will include an area dedicated to popular videos and also provide a "continue...
Continue Reading...

20 Ways To Get People Raving About Your Facebook Page

Uncategorized Jun 09, 2018

It’s not easy to make your page stand out in a sea of competing pages on Facebook. Below we’ve added some tips to help you attract the attention of potential new members…

 

Optimize Your Page


To attract your target audience you need to correctly optimize your Facebook page. This means creating a custom URL that includes the name of your studio. Search engines are drawn to keywords like your city: “Minneapolis” and services: “yoga”, so you should try to spread these types of words throughout your page to get more traffic! Don’t forget to link to your website in your description as well!

#1 Make Your Profile and Cover Images Rave Worthy!

  • These top-line images are your first impression for visitors so you want to make sure your profile and cover photos represent your business well. Include any colors or logos that represent your brand. Many businesses will use their logo as their profile picture and pictures of their team...
Continue Reading...

Explore how Instagram's Algorithm Really Works, Latest Facebook and Instragram Updates

This week we'll take a look at the latest updates to Facebook and Instagram as well as explore how Instagram's algorithm really works.

To help you prioritize what to read, we’ve created a ranking system of 1 - 3 ravens. The bigger the flock, the greater the importance. If you want more than our summary, click the title for the full article. 

The Top Facebook Updates From May 2018

Source: Ad Espresso


  • Facebook has released a new feature for Live: Live Crossposting.
    • With Live Crossposting all Pages can now easily publish a single Live broadcast across multiple Pages as an original post.
      • This means more Live viewers and a larger potential audience.
      • To do this Pages will need to connect with one another prior to crossposting. 
  • To help advertisers better track how their audience interacts with their videos Facebook is updating their video retention metrics. 
    • In their retention graph Page admins will be able to access the following...
Continue Reading...

How Facebook Marketing is Evolving, Pinterest Advertising and Tools for Content Inspiration

This week, we'll check out how Facebook marketing is evolving as well as updates to Pinterest advertising and tools for content inspiration.

To help you prioritize what to read, we’ve created a ranking system of 1 - 3 ravens. The bigger the flock, the greater the importance. If you want more than our summary, click the title for the full article. 

How Facebook Marketing is Changing (And How to Be Prepared)

Source: Buffer


  • For many users, Facebook has become more of a passive experience. It is a site you go to view a photo, read a news story or watch a video, but not where you share and engage with friends.
  • Instead of prioritizing content that will grab user's attention, but drives very little interaction, Facebook wants to favor content that starts conversations and brings people together.
    • "Active interactions such as sharing, commenting, and reacting will hold much more weight than "passive" interactions such as clicking, viewing, or hovering." -Brian...
Continue Reading...

Updates on Facebook Page Previews Avatars, the new Youth Portal, the "time spent" feature on Instagram

This week, we'll look at avatars for Facebook Page Previews, the new Youth Portal for Facebook, the "time spent" feature on Instagram and more!

To help you prioritize what to read, we’ve created a ranking system of 1 - 3 ravens. The bigger the flock, the greater the importance. If you want more than our summary, click the title for the full article. 

How to Optimize Your Facebook Page Preview

Source: Social Media Examiner


  • Your Facebook Page Preview is important because it appears whenever someone hovers over a link to your Facebook page. 
  • Your preview helps people learn more about your business.
  • The preview also appears when someone hovers over pages that are tagged in post descriptions or in branded content. 
  • Tips for Optimization:
    • Review your page's name, username, and category to make sure they are all correct.
    • Add a summary and website link.
    • Confirm your CTA and messaging options.
    • Make sure your page is collecting positive...
Continue Reading...
Close

50% Complete

Stay connected and get weekly updates from us!