How to Get More Engagement with Facebook Live, Instagram Feed or Instagram Stories?

raven news round up Sep 23, 2018

  • Why focus on Facebook Live?
    • It has 10x more reach than all other types of Facebook content. Since Facebook changed its algorithm in January 2018, organic reach has been declining fast.
    • Facebook Live has 6x more interactions than recorded video.
      • These interactions keep your brand at the forefront of people's brains and are a good way to get the meaningful engagement that Facebook wants.
  • Facebook Live Producer will make going live on Facebook much easier.
    • This is a new product from Facebook that does all of the things third-party tools (like OBS Studio, Ecamm, or BeLive) do.
    • Facebook Live Producer will allow you to bring on a guest, set up split screens, and add text overlays.
    • The tool is built into the web browser and puts other platforms on notice.
  • How to Generate Hype Prior to Going Live
    • Treat a live-streamed video like it is an actual event. Invest time and effort into promoting the live...
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Facebook Watch Launches Around the World, What You're Doing Wrong on Instagram

raven news round up Sep 06, 2018

  • Group admins can now add a pixel to their group.
    • This feature will allow marketers to track user growth, activity, and engagement with their websites from their Facebook Group. 
    • The pixel can help users justify using Groups as an advertising venue. 
    • Currently, this feature is limited to Groups with 250 or more members.
  • Admins can now pin comments in their groups. 
    • In an effort to help admins grow and manage communities on Facebook, Facebook is testing the ability for admins to pin comments in conversation threads in groups. 
  • Facebook experiments with conversation starter badge in groups.
    • This badge highlights users and admins who consistently create meaningful discussions with their posts. 
Source: Ad Espresso

  • Find the right balance between your budget and your campaign's audience size.
    • With a small budget and a small audience, it...
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How to Retarget Messenger Bot Subscribers with Facebook ads and How to Protect Your Instagram Account From Hackers

raven news round up Aug 30, 2018


A Message from our Head Raven,
Joleen Emery:


Happy weekend, Raven Maven! As we do every weekend, we’re once again bringing you the inside scoop on all the changes and churns in the wild and wooly world of social media marketing!

This week we'll be looking at some of the latest Facebook updates from August, as well as how to retarget messenger bot subscribers with Facebook ads and ways to protect your Instagram account from hackers.

— J

The only predictable thing about Digital Marketing and Social Networks is change. The instant you feel like you've got a handle on the way things work is the very moment when new things take over. To help stay up-to-date on all the latest news in social media and digital marketing, we scour our favorite blogs, follow industry thought leaders, and engage in digital communities.  We pull all that information together and share it with our community in our weekly Raven News Round-up. Hopefully, all of...

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Facebook Has BIG Plans for the Future: How Will They Affect You?

raven news round up Aug 23, 2018


A Message from our Head Raven,
Joleen Emery:


Happy weekend, Raven Maven! As we do every weekend, we’re once again bringing you the inside scoop on all the changes and churns in the wild and wooly world of social media marketing!

First up, some Facebook news: For those of you with multiple locations, Facebook is adding the ability to manage all of your pages in one centralized spot. They’re also making changes to Facebook Live, and adding a new “Creative Shop” that will allow you to easily turn still images into short videos (a bit like the iPhone’s “Live Image” feature, or even the moving newspaper images in the Harry Potter series). They’ve also acquired Vidpresso in a bid to help even small businesses create broadcast-quality videos.

Lastly, some non-Facebook news…it might seem early, but it’s time for businesses to begin planning for the holiday shopping season. I know, I know —...

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Facebook Location Pages, Updates to Live Video and Ad Creation

raven news round up Aug 20, 2018
Source: Social Media Examiner

  • If your business has more than one location, you can use Facebook to set up and promote separate Facebook pages that are specific to each of your stores.
    • The separate location pages for each storefront can be connected to a larger page that is your main brand page.
    • On the main page, there will be a locations tab that allows users to see the store location nearest to them.
  • You are able to edit which posts from your main brand page are displayed on your location pages. Your options include:
    • Always show posts from the brand page to location pages.
    • Show posts from the brand page only when location pages don't publish their own posts.
    • Never show posts from your brand page to locations.
  • With this feature, you can create hyper-local content that is extremely relevant to your followers. Some content ideas include:
    • Local team updates
    • Behind-the-scenes looks at local stores, catalogs, collections, and works
    • Expert...
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How to Use the Info and Ads Tool on Facebook to Your Advantage

Source: Advertisemint

  • Facebook has officially released a new feature that allows users to see all the ads that a business page is running.
  • Keep an eye out for new products your competition teases in ads.
    • Use this info to adjust your campaign promoting a rival product and distribute ads before or after your competitor.
  • Identify your competitors' key target locations.
    • Take note of these locations and set your ads to target the same places. Your rival probably has a good reason for targeting those areas.
  • Use Info and Ads as inspiration for new ad creatives.
    • Check out what other businesses in your market are making. Your research can give you some ideas for your own campaign and allows you to see what exactly you're competing with. 
  • Check out your competition's offers, sales, and pricing.
    • Make sure your competition isn't offering something better or more tempting than you.
    • Adjust the prices of your...
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Which is Better? Short vs. Long Ad Copy, and more

Uncategorized Aug 09, 2018
Source: Ad Espresso
  • Ad Espresso ran an experiment where they tested several different length ad copies from one sentence to six paragraphs.
  • After running a poll, the majority of people believed that the shortest ad text would produce the lowest cost per lead.
  • What was found was that mid-long ad text actually produced the lowest CPA and the maximum number of leads. 
    • Poorly performing ad text costs 2.4 times per lead than the best version.
  • Many businesses find good results by starting off with a short ad and then using the feedback from specialists to create longer versions. 
  • Keep in mind that text is only a small part of the ad, image/videos and headlines are generally the most important pieces.
Source: Tech Crunch

  • The reach of Facebook pages has declined in the past few years, in fact, there was a 52% drop in reach in the first half of 2016.
  • The redesigned Pages will...
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How To Start Franchising

Uncategorized Aug 09, 2018

Your fitness studio has been up and running for awhile and it’s doing pretty well if you do say so yourself! Now you want to go bigger, maybe open up another location or two…maybe start a franchise! (Probably the dream of every business owner everywhere.) In this post we’ll give you some tips and tricks for beginning your franchise, so let’s get started!


#1: Alter Your Business Mindset

You’re playing on a whole different level now. You’re not just working on your fitness style and concept, you’re dealing with franchisees. You are responsible for promoting and supporting your franchisees while they deliver your vision. It’s time to starting thinking big-picture!


#2: Be Prepared!

Franchising is a big step and you’ll have to be ready for all the hurdles that come your way. This isn’t a one-person show anymore — you need people and money backing you up! If you stand a chance in the...

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Stories Ads on Facebook

Uncategorized Aug 03, 2018
Source: Advertisemint

  • Advertisers will be able to create content for Facebook Stories just like on Instagram. Advertisers will also be able to repurpose the creatives across platforms, linking advertisements on Facebook and Instagram Stories.
    • The repurposing feature will help advertisers maximize their reach to audience members.
  • One-third of Instagram Stories with the most views are those created by businesses. 
  • Stories on Instagram are used by users to engage with content they truly care about and this includes content that comes from businesses. 
 Source: Ad Espresso

  • Create Interactive Content.
    • Incorporate polls into your Stories that are engaging and informative.
      • Interactive content is 81% more likely to catch someone's eye than passive content. 
      • Don't use super complicated questions, make your polls simple enough that people can...
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Augmented Reality Ads, Facebook Stories, Marketplace and Tips for Instagram Stories


This week we'll take a look at augmented reality ads on Facebook, developments in Facebook Stories, Ads in Marketplace and tips for your Instagram Stories. 

To help you prioritize what to read, we’ve created a ranking system of 1 - 3 ravens. The bigger the flock, the greater the importance. If you want more than our summary, click the title for the full article. 

Facebook Testing Augmented Reality Ads
in the Newsfeed

Source: Tech Crunch

  • People may see an advertisement on the internet, but they still will usually want to go into a store to test out the product or try it on. 
  • Augmented reality ads allow Facebook users to eliminate that step of having to go to the store before buying a product. 
    • Now they can try on sunglasses, makeup and more all within Facebook.
  • Advertisers that have already taken advantage of this new feature include Michael Kors, Sephora, Pottery Barn, Wayfair and Bobbi Brown. 

Facebook Users will...

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