Advertisers will be able to create content for Facebook Stories just like on Instagram. Advertisers will also be able to repurpose the creatives across platforms, linking advertisements on Facebook and Instagram Stories.
The repurposing feature will help advertisers maximize their reach to audience members.
One-third of Instagram Stories with the most views are those created by businesses.
Stories on Instagram are used by users to engage with content they truly care about and this includes content that comes from businesses.