Facebook Location Pages, Updates to Live Video and Ad Creation

raven news round up Aug 20, 2018
Source: Social Media Examiner


  • If your business has more than one location, you can use Facebook to set up and promote separate Facebook pages that are specific to each of your stores.
    • The separate location pages for each storefront can be connected to a larger page that is your main brand page.
    • On the main page, there will be a locations tab that allows users to see the store location nearest to them.
  • You are able to edit which posts from your main brand page are displayed on your location pages. Your options include:
    • Always show posts from the brand page to location pages.
    • Show posts from the brand page only when location pages don't publish their own posts.
    • Never show posts from your brand page to locations.
  • With this feature, you can create hyper-local content that is extremely relevant to your followers. Some content ideas include:
    • Local team updates
    • Behind-the-scenes looks at local stores, catalogs, collections, and works
    • Expert webinars for local audiences
    • Local job postings
    • Local blog posts
    • Translated content specific to your location
 
Source: Social Media Examiner


  • Facebook is currently testing a new layout for scheduled live video posts.
    • Official sizing has not yet been released, however, it appears to default to a cropped version of the cover image.
  • Facebook launches new Creative Shop processes that allow users to convert still images to video ads. 
    • The feature is called "Create to Convert" and allows advertisers to add lightweight motion to still images, creating more compelling and effective direct-response ads.
    • The feature is available to businesses of all sizes.
  • Facebook ads for Stories are officially rolling out to advertisers now.
  • Facebook has added new creative tools to the Ads Manager app.
    • The new tools will make it easier for users to build compelling ad content from their mobile devices.
    • The tools include the ability to add text, crop images, add stickers, logos, and more into your ads.
      • It also includes fully customizable ad templates and color filters. 
 
Source: Tech Crunch


  • Vidpresso works with TV broadcasters and content publishers to make their online videos more interactive with on-screen social media polling and comments, graphics and live broadcasting integrated with Facebook, YouTube, Periscope and more.
  • Facebook's apparent goal is to give independent social media creators the same tools traditional outlets use so that they are able to make authentic, but polished videos for Facebook. 
    • The platforms want semi-professional creators to be able to broadcast exciting videos with graphics, comments, and polls that can compete with "big video" but still feel natural. 
 
Source: Ad Espresso


  • It might seem early, but you should actually start planning out your sales strategy for the fall and winter holidays right now!
  • People start to make buying choices a long time before they actually make their purchases.
    • You need to make sure that you're ahead of the game and have your company name in people's heads long before Christmas Eve.
  • Make sure your accounts are synced and in working order.
    • Be sure you haven't missed a suspension or ban on your account.
    • Get your ads approved well before you plan to put them into action.
  • Set goals early and choose offers that tie into those goals.
  • Update your product catalogs and consider making product catalogs specifically for Facebook.
  • Remember that you'll need to watch your ads closely during the holiday season.
    • Adjust and adapt your campaigns based on their performance. 

Stay connected with news and updates!

Join our mailing list to receive the latest news and updates from our team.
Don't worry, your information will not be shared.

Subscribe
Close

50% Complete

Stay connected and get weekly updates from us!